DBHDD launches "Check It" Campaign to reduce youth access to tobacco products

June 26, 2012

Check It logo

ATLANTA (GA) - The Department of Behavioral Health and Developmental Disabilities recently launched an educational campaign reminding retailers who sell tobacco to check the ID of anyone who looks under the age of 26.  The “Check It” campaign coincides with the Synar program and emphasizes the danger and consequences of selling tobacco products to minors, which could result in fines, jail time and job loss. 

“Georgia has been in compliance with state laws and has remained below the national average since the Office of Prevention Services Program assumed responsibility for Synar several years ago,” said Travis Fretwell, Assistant Executive Director, Division of Addictive Diseases. “The ‘Check It’ campaign reminds retailers and patrons through a fun, light-hearted mascot that negligence will not be tolerated.”

“Check It” commercials started airing on June 15 and can be viewed on various Comcast cable stations throughout Metro Atlanta as well as on www.comcast.net.   Ads can also be heard on radio stations such as the Georgia News Network, Total Traffic Network, 640 WGST, 92.3 FM, 94.9 The Bull, 105.3 El Patron, Wild 105.7 & 96.7, Project 9-6-1, and iHeartRadio. Network television stations will begin running ads in various Georgia cities, including Augusta, Macon, Savannah, Valdosta, and Columbus, on July 9.

View the ad on YouTube or visit the Synar Tobacco Prevention Facebook page. To read Georgia’s Synar Report, please visit http://dbhdd.georgia.gov/substance-abuse-prevention.

Contact Information: 
Kristie Swink, knswink@dbhdd.ga.gov