DBHDD to launch anti-DUI holiday campaign

December 22, 2011

ATLANTA, GA - A DUI is an expensive way to start the New Year and Georgia’s Division of Addictive Diseases is making sure holiday drivers know it. With the support of Mothers Against Drunk Driving (MADD) and the Georgia Department of Revenue, the Department of Behavioral Health and Developmental Disabilities (DBHDD) will launch an anti - DUI campaign right before the New Year to bring awareness to drivers who will be celebrating the countdown with cocktails.

Billboards touting the phrase, “Did You Know” with shocking facts about DUIs will be strategically placed throughout metro Atlanta, Statesboro and Savannah. The “Did You Know” campaign will start on December 27 and continue throughout 2012.

“This campaign will start with DUI prevention and expand to substance abuse prevention as we approach the New Year,” said Travis Fretwell, Assistant Executive Director & Director of the Office of Prevention Services and Programs. “DUIs happen all year long, but we wanted to kick-off this campaign during a time of year when people let their guard down concerning the number of drinks they consume. We want them to have responsible fun, but be mindful of the impact DUIs can have on their lives.”

With the help of FOCUS Advertising and the Outdoor Advertising Association of Georgia, billboards will be placed throughout Clayton, Cobb, DeKalb, Fulton, Gwinnett, Bulloch, and Chatham counties. The Georgia News Network will also broadcast 30-second public service announcements over 117 radio stations covering all 159 counties beginning December 30.

For more information regarding the Did You Know DUI campaign, please visit www.didyouknowfacts.net. Media interview can also be arranged by contacting Kristie N. Swink at knswink@dbhdd.ga.gov.

Contact Information: 
Kristie Swink (knswink@dbhdd.ga.gov)