DBHDD prepares for statewide Red Ribbon Campaign Kick-Off

September 10, 2010

ATLANTA - Georgia will kick-off its annual state-wide Red Ribbon Campaign on Tuesday, October 21, 2010 at Centennial Olympic Park. Last year the event drew more than 500 students from across the state. The festivities will begin at 10:30 a.m. at the Centennial Park’s Southern Co. Amphitheater, across the street from the CNN Center and the Georgia World Congress Center MARTA Station. The Red Ribbon Campaign kick-off signals the start of Red Ribbon activities held October 23 - 30. All are invited to participate.

“The Red Ribbon campaign highlights the devastation drugs can bring to our communities and creates a platform for schools, parents, students and community leaders to talk about the importance of living a drug-free life,” said Travis Fretwell, Deputy Executive Director of Addictive Diseases. “We must start these conversations early and find opportunities to make this message an integral part of our daily communication - in our families, in our schools and in our businesses.”

This year, the Department of Behavioral Health and Developmental Disabilities will hold a Public Service Announcement (PSA) contest that will be open to all students, clubs and organizations. Participants will be asked to create a 30 second broadcast PSA that focuses on the Red Ribbon Awareness Campaign. All entries should be uploaded to Facebook where the winner will be determined by peer participation on Friday, October 22. The deadline to submit all entries is Friday, October 1, 2010 at 5 p.m. Eastern Standard Time (EST).

National Red Ribbon Week began as an effort to honor Federal Drug Enforcement Agent, Enrique “Kiki” Camarena, who was killed in the line of duty. Agent Camarena was kidnapped and brutally murdered in 1985 while working undercover investigating drug traffickers. In honor of his memory, friends and neighbors began to wear red satin badges. In 1988, the National Family Partnership organized the first Red Ribbon Campaign.

Georgia has participated since 1987, and Governor Sonny Perdue is the Honorary Chair. Red Ribbon week activities around the state have grown steadily each year. 

Contact Information: 
Kristie Swink (knswink@dbhdd.ga.gov)