Alcohol Prevention Project

APP logoAlcohol Prevention Project (APP) is a statewide initiative aimed at preventing alcohol misuse and abuse and promoting healthy lifestyles and choices among Georgians. 

Based on ongoing epidemiological data early onset of alcohol use and abuse and binge drinking are major public health and safety issues in Georgia.

The objective of APP is to implement evidence based prevention strategies (programs/practices/policies) to address the state’s priority needs as identified by epidemiological data, evaluate their effectiveness, and allow that data to drive further decisions and efforts.  

Alcohol Prevention Project Goals

  1. Reduce the early onset of alcohol use among 9-20 year olds
  2. Reduce access to alcohol and binge drinking among 9-20 year olds
  3. Reduce binge drinking and heavy drinking among 18-25 year olds

The APP funds 47 contractors across the state to apply the Strategic Prevention Framework (SPF) process to address at least one of Georgia’s three primary alcohol use and abuse statewide goals, to implement evidence based strategies that address those goals in their communities, and to participate in an evaluation of the initiative. They are also required to join with community coalitions and develop Community Prevention Alliance Workgroups (CPAW) to effectively implement the strategies and garner community buy-in.

The providers are utilizing 172 strategies in 126 communities across the State.  The Environmental Strategies being implemented range from community Policy Change and Enforcement, Training and Empowerment, Media Campaigns, to Coalition Building and Community Organizing (i.e. administrative sanctions, alcohol restrictions at community events, social host liability, compliance checks, party patrols, shoulder tap, retail beverage server training, positive social norms, sticker shock campaigns, etc.). Over 30 different Individual Level Change Strategies are also being implemented (including Alcohol Education, All Stars Core Program, Botvin Life Skills, Creating Lasting Family Connections, Prime for Life). 

OBHP believes this approach will result in and center on communities developing and implementing sustainable outcome-based prevention strategies.