Governor's Red Ribbon Campaign

In response to the murder of DEA agent Enrique Camarena, angered parents and youth in communities across the country began wearing Red Ribbons as a symbol of their commitment to raise awareness of the killing and destruction caused by drugs in America.  Enrique (Kiki) Camarena was a Drug Enforcement Administration agent who was tortured and killed in Mexico in 1985.  In 1988, The National Family Partnership sponsored the first National Red Ribbon Celebration.  Today, the Red Ribbon serves as a catalyst to mobilize communities to educate youth and encourage participation in drug prevention activities.

Children of parents who talk to their teens regularly about drugs are 42% less likely to use drugs.

The Red Ribbon Campaign is a media and activity driven strategy aimed at building general population (universal) awareness of the importance of a drug free lifestyle. Each year, schools and communities are encouraged to develop messages and activities to demonstrate their commitment to living drug-free lifestyles. 

Red Ribbon Week (October 23 - 31) brings schools and communities together to celebrate and participate in events.

Red Ribbon events target the following:

  • Schools & Colleges
  • Community-Based Organizations
  • Corporations
  • Media                         
  • Coalitions
  • Parents/Parent Groups
  • Health Professionals
  • Legislators/Policy Makers
  • Government Employees
  • The Public

Each year, Governor Nathan Deal and the Department of Behavioral Health and Developmental Disabilities, Office of Behavioral Health Prevention, along with the Georgia Red Ribbon Committee recognizes groups and communities who have done an exemplary job in promoting and educating others about drug awareness, drug free living, and healthy lifestyle choices during the Georgia Red Ribbon Campaign.

See this year’s photos and winning entries

2017 Red Ribbon Campaign

Campaign Booklet

2016 Red Ribbon Campaign

Planning and Resource Guide

2015 Red Ribbon Campaign Kickoff

October 2015

2015 Red Ribbon Awards Ceremony Photos
March 30, 2015

2014 Red Ribbon Campaign Kickoff Photos
October 22, 2014

2014 Red Ribbon Awards Ceremony Photos

2013 Red Ribbon Campaign Kickoff Photos

Slideshow of 2013 Red Ribbon Kickoff

Slideshow of 2013 Red Ribbon Kickoff participants.

2013 Awards Ceremony Photos & Agenda

2012 Red Ribbon Campaign Kickoff
The statewide Red Ribbon Campaign Kickoff was held on Thursday, October 18, 2012 at Centennial Olympic Park. Schools were invited to participate in the talent showcase or simply to come, watch, and be an integral part of this festive Georgia tradition. This year we expanded the visual arts portion of the kickoff, and instituted an expanded reward with prizes around the talent portion of the kickoff.


Red Ribbon Campaign Certificate of Appreciation
Download and print for those you wish to recognize

2012 Governor's Red Ribbon Awards Ceremony
April 10, 2012 at the Atlanta History Center